Acts like Rebelution, Stick Figure, Tribal Seeds and whatever their names seem to have been designed on the drawing board: the music is a hybrid somewhere between reggae, rock and ballad, the lyrics without references to any dogmas, the target groups with college kids , Beach Bums, Surfer Dudes and Dopeheads clearly defined - brand white middle class with a penchant for beer and canabis; with the necessary change, but still open to social issues. The All American Boy with his All American Girl, so to speak, preferably residing in the Sunny States. You can make money with it - less with releases, more with tours, merchandise, beer and weed. Rebelution are leading the way and have brought your brand into the brewery and cannabis business and for their 2021 tour you can of course already buy the premium tickets including merchandise bundle - with Rebelution stainless steel water bottle, Rebelution guitar picks and lots of Rebelution -Things more - by cheap +/- 115 dollars. At gigs in California, Oregon, Colorado, etc., the range of merch will be expanded accordingly, no question about it.
Rebelution & Co. have apparently managed precisely where Jamaican acts failed miserably: To bring reggae back into the consciousness of a wealthy clientele. Well, from a puristic point of view it has its price - then there is no one drop, no Jah and no Rasta patois; and if you thoughtlessly called yourself “Soldiers of Jah Army”, you simply change your name to the more harmless “SOYA”. The Tingel stages still remain for the Jamaican grandfathers - or they can be taken on a big tour as a support act. Every nickle makes a muckle, Yardie!
Sarcasm aside - it's not quite like that. The bands mentioned were by no means created on the drawing board, but simply developed from their natural environment: college dude smokes weed, college dude listens to Marley, college dude strumming on guitar & the rest is band history. He has remained loyal to his first fan base, even if the next generation of spring breakers is already pawing at the starting blocks. The niche has become a more than acceptable market, because there are colleges across the country in the states. Good vibes, man!
Rebelution is in any case the Figurehead of the relevant Californian reggae bands and a very successful tour act - not so much in Europe for lack of ... nuja, colleges; But it's enough to support Groundation on stages at home, where they are really worth their money. Something like Roots Reggae, driven by dirty rock drums - that makes a difference and comes out of the speakers with a lot of power. Amazingly, Rebelution succeeds in this drive and the typical one Live sound reproduce in the studio and maintain on all of their albums. It looks fresh and at the same time heavyweight - an important antithesis to the often over-implicated texts ("Lazy afternoon“) And simple vocal lines.
Text & vocals should be "Dub Collection“Not be a problem. The album features a selection of tracks from all of the Rebelution albums that have been released to date - and some of them are 13 years under their belt. Nevertheless, everything fits together in terms of sound and looks like it is made of one piece. For the digital Dub-Mix is responsible for a certain Kyle Ahern - tour guitarist for Rebelution. “Why him?” Asks the reviewer after the first listening session; why not Dubmatix, Prince Fatty, Roberto Sanchez, Paolo Baldini, why not anyone who understands his craft and Dub understands it as an exciting, thrilling journey filled with surprising effects into infinite sound widths? The album leaves me speechless - so boring, lifeless, fun and tensionless DubI haven't heard it in a long time. When a Dub-Mixer cannot, does not want or does not dare, then such arise Dubs. It can't be because of the selected tracks themselves - they would have always had the potential for something great, but it shouldn't be. Then rather the "Falling into place"-Pull album into the streaming pipeline ... Rebelution at their best, hands down.